Market Research / Product Validation / Product Evaluation
Online Survey / Focus Group
Brief: The client, TAMA, is the market leader in the provision of netting products for round bales. They wanted to establish perceptions of their product range and potential changes in the market.
Solution: A mixture of quantitative and qualitative surveys were deployed. The results of a very large online survey were put to a focus group. This allowed us to explore the reasons behind the results of the online survey.
Result: The findings of the agricultural market research showed the client’s current standing in the market, but more importantly, highlighted changes that were happening in the marketplace. This allowed the client to get on the front foot and, with the help of their international partners, continue as a market leader in this segment.